Attracting the right kind of talent: Kiwi Health Jobs
The Kiwi Health Jobs website helps candidates find their dream job in health.
Collaboration is key to success
Every month, around 30,000 people visit the Kiwi Health Jobs website to look for their next health role. Introduced in 2011, Kiwi Health Jobs is a key recruitment tool for the 20 DHBs and the NZ Blood Service - and it is paying dividends through cheaper advertising and a growing pool of talent applying for health sector roles. The website also has a critical role to play in finding candidates for hard-to-fill roles, like midwifery.
Martin Price, National Chairperson on behalf of the General Managers, Human Resources (GMs HR), says that collaboration is key to the success of Kiwi Health Jobs. ‘Each of the 20 DHBs pool their resources and act in unison. It only costs $26.00 on average to place a recruitment ad on the Kiwi Health Jobs website, in contrast to $150.00 on average for a job ad on a commercial job website.’
Continuous improvement through collaboration
Over the past year, TAS co-ordinated continuous improvements to Kiwi Health Jobs, collaborating with DHB recruitment representatives and GMs HR to keep the site fresh and relevant. One of these improvement initiatives was to integrate the website with existing job feeds.
Kiwi Health Jobs now has direct linkage with leading commercial job sites and is working to develop a link with jobs.govt.nz, saving recruiters time and money.
‘We’re able to take our advertisements even further than before,’ Martin Price says. ‘Through the direct link with other job boards, we’re growing Kiwi Health Jobs’ reach. To run a successful jobs website, you need to be big, and get lots of relevant candidates to come and see you. The more job adverts you have, the more candidates you attract. It’s a virtuous circle.’
Recruiting at-risk occupations
Fifty-seven percent of visitors access the site from New Zealand, but Kiwis aren’t the only ones looking for health sector roles. Twenty-three percent of site visitors come from the UK, US and Australia.
‘The programme team identified at-risk occupations in New Zealand and globally, where there are significant skills shortages,’ Martin says. ‘These roles – such as sonographers, midwives and psychiatrists – are hard to fill and will be for years to come.’
The programme team is taking a proactive approach to recruit people in these roles.
‘In the UK, we’re piloting advertising to reach potential candidates in hard-to-fill roles, and attract them to come to New Zealand. It’s a long-term process, too – it starts right back at university level, when people decide to go into these careers.’
Martin and the team have high hopes for the future. ‘If Kiwi Health Jobs continues to be a success, we’ll be able to significantly expand our international presence, and help fill these at-risk roles. This will have flow-on effects and will benefit the New Zealand health system.’